Hello! This is Winsome.
Brand-focused Content Designer creating cohesive visual systems across packaging, retail and digital touchpoints.
Experienced in leading brand visuals as a sole designer and collaborating with cross-functional teams to translate brand strategy into clear, scalable design solutions.
Selected Projects
Selected brand, packaging and campaign projects across fashion, F&B and lifestyle.
Projects include brand system development, campaign-led packaging, and multi-touchpoint visual execution.
Menswear Brand Experience
Content Designer | Tessellation Group
Brands: DETERMINANT, PYE
Brand Scope
⤷ Campaign & Retail Graphics
⤷ Packaging & Print Production
⤷ Social & Digital Assets
⤷ Visual Guidelines & Brand Consistency
At Tessellation Group, I contribute to the visual development of established menswear brands DETERMINANT and PYE. My role spans campaign materials, packaging design,
trade fair visuals, and in-store merchandising graphics.
Working across digital and physical touchpoints, I ensure brand consistency while collaborating closely with internal teams and production vendors. Through structured visual systems and refined execution, I support the evolution of each brand’s retail presence and communication strategy.
Food & Beverage Branding
Les Lunes à Deux
Role: Graphic Designer (Sole Designer)
Brand Scope
⤷ Brand Identity Development
⤷ Packaging Design
⤷ Social Media Visuals
⤷ Pop-up Retail Graphics
⤷ Art Direction & Photography
For Les Lunes à Deux, a French-style pastry concept, I led the end-to-end visual identity development. From packaging and digital marketing materials to pop-up retail graphics and product photography direction, I shaped a cohesive brand experience across online and offline channels.
The project reflects my ability to build a brand system independently while maintaining visual consistency and strong aesthetic direction.
Hospitality &
Fine Dining Branding
Graphic Designer | Lai Sun Dining
Restaurants: 8½ Otto e Mezzo BOMBANA, Mosu, China Tang, Cipriani etc.
Brand Scope
⤷ Logo Systems
⤷ Menu & Print Collaterals
⤷ Packaging Design
⤷ Marketing Campaign Visuals
⤷ Infographics & Social Content
At Lai Sun Dining, I supported branding and marketing initiatives for over 20 premium restaurant brands. My work included logo development, menu systems, packaging, and promotional materials across seasonal campaigns.
Working within established brand guidelines, I delivered consistent and detail-oriented visual assets tailored to the fine-dining and hospitality environment.
Airline Amenity &
Beauty Packaging
Junior Designer | FORMIA
Brands: Lalique, Etro, Jo Loves, Diptyque etc.
Brand Scope
⤷ Premium Amenity Kits
⤷ Cosmetic Packaging
⤷ Pitching Deck Visuals
⤷ Product Photography Direction
At FORMIA, I developed visual concepts and packaging design for premium inflight amenity kits and cosmetic collaborations for global airline partners.
My responsibilities included product visual development, presentation deck design, and coordination of product photography to support international pitches and brand partnerships. The work required a balance between luxury aesthetics and commercial practicality across multiple airline markets.
Fashion &
Textile Foundation
Hong Kong Polytechnic University &
Coltex Furnishing
Design Scope
⤷ Fashion & Textile Design
⤷ Accessories Development
⤷ Material Exploration
⤷ Presentation & Visual Documentation
My formal training in fashion and textile design at Hong Kong Polytechnic University built a strong foundation in materiality, form, and visual storytelling.
Following graduation, I applied these principles at Coltex Furnishing, where I designed custom upholstery solutions for luxury hotels and residential projects. This experience strengthened my understanding of craftsmanship, production processes, and client-oriented design execution across fashion and interior contexts.