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Determinant is a forward-thinking menswear brand that blends timeless style with modern innovation. As the content designer, I played a key role in shaping its visual branding, including creating brand guidelines, designing store print materials, social media content, AR-integrated QR code displays, an interactive acrylic installation, and in-store communication materials. My work ensured cohesive storytelling across all touchpoints, enhancing brand identity and customer engagement.
Visual
Branding Elements
The visual branding for Determinant takes inspiration from the meticulous precision of fashion pattern paper, reflecting the brand’s commitment to accuracy with its 61 men’s dress shirt sizes. The subtle "+" cross pattern, derived from garment-making guides, is used across paper bags, in-store designs, and other touchpoints in Determinant blue. This pattern symbolizes discipline, neatness, and the structured lifestyle of Determinant men, echoing the grids and golden ratio that represent balance and organization. These elements seamlessly tie into the brand’s innovative fabrics, featuring VisDry, Repel+, and long cotton, enabling men to transition effortlessly between work and leisure.
Packaging
Design
In-store Branding and Visuals
Store Print Materials
QR Code Canvas Design with AR Integration
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Acrylic Installation:
Dress Shirt Construction & Material Display
In-store Communication:
Long Riders
Ads and
Printed Materials
Taxi Ad &
PolyU Fashion Show Ad
Campaign
Graphic Design
Social
Media
Web
Design
For Determinant’s global webpage, I guided its design and development to ensure alignment with our brand identity. While collaborating with an external agency, I defined the layout structure, visual hierarchy, and UI/UX elements, including micro-interactions like button animations and image transitions. Through detailed documentation and iterative adjustments,
I ensured the page effectively communicated our brand story, strengths,
and goals while offering a seamless and engaging user experience.
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